How important is branding your company?
Think about how many companies there are in just your city alone. Then think about how many cities there are in the world. That is a lot of businesses. Drive down any major street in any decent size city and you will be inundated with advertising. Think about all the brands you can remember.
Consistency is king in the advertising world. Every point of customer contact needs to emulate your brand. It does not matter how big or small your company is either. Social media is just one piece of the puzzle that helps your company gain brand recognition and in the end...customers.
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